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Analytics Terms in RevJet

Last Updated: Dec 11, 2017 04:53PM PST
ALERTS
UI notifications to a specific set of Users when customized thresholds are met. For example, if a system default ad is being served, an alert will be sent to system administrators to make them aware. Custom alerts can be created in the Reporting UI.

ANALYTICS
Top menu option and default section upon entry to the CSP. This menu allows a user to move between Flight Deck, Dashboards and Reporting.

CALCULATED FIELD
A custom Metric created by creating a formula of two other Metrics within any report run.

DIMENSIONS
Non-countable system entities, which can be added to determine and filter the data shown. Example: Day, Optimization Group, Placement, Size (Creative or Placement), Device, Browser, Age, Gender, DMA, Country, Language, etc.

DRILL DOWN
Allows a user to separate report dimensions into manageable sections by segmenting the data on the initial run. For example, if a user wanted a report to to see how Size was performing then see how each size was performing on each publisher, they can add both Size and Publisher dimensions, hide Browser and turn it into a Drill Down field. The size report will run and the user can individually “Drill” into any of the sizes to see the Browser information. These will appear as tabs.

EXPORT
Send or download report as an excel file, HTML file or Chart FLIGHT DECK The main entry point of the system, which displays the most up-to-date campaign results and optimization activity.

METRICS
Counts based on a Creative being served. Example: Impressions, Clicks, Conversions, Conversion % (aka ICR), Interaction event pixels, etc.

PUBLIC REPORT
Saved in a public location and all users within your account will have access to it.

PRIVATE REPORT
Saved and viewable to specific users.

SHARE
Send reporting link or cached report to another user.

SPARK LINE
Small graphical representation of numerical statistics within a cell.

TOP X
Only display to top “x” of a specified dimension. Example: Only show data for the top 50 Publishers.

(VIEW) TABLE
Table representation of the report data.

(VIEW) CHART
Chart representation of the report data.

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