A Standard Creative that combines a similar Creative concept in different sizes to be served in multiple Placement sizes and aggregate the data.
Approval is either required or not required at an account level. If Approval is not required, the Creative can still be sent through an Approval process, if it has been setup, but does not have to in order to be eligible for traffic.
An image, or text, that is saved in the RevJet system. All Assets are saved within an Asset Folder, which is used for organization and categorization. Assets exist as separate creative elements. They make finished creatives when you combine them.
ASSET CLOUD ICON
This icon appears next to any field that lets you insert or change the existing asset, by taking you to either the Asset Cloud Popup or the Text Asset Cloud Popup. These fields are usually seen in the “Settings” Panel, while you edit an Element in the Creative Builder. This icon can also be seen in Iterator, Translator and Bulk Builder, for all image and text fields.
ASSET CLOUD POPUP
This popup appears when you add a new element or replace an existing image asset. This can be accessed through Iterator or Bulk Builder via the Asset Cloud Icon. In Creative Builder, you see this popup whenever you use the Asset Cloud Icon, or add a new image Element into the Creative using the Element Library menu.
The default screen when you select the Asset Cloud link from the top menu. This Explorer will show you all Assets that exist in your account. You can open one Asset, or several, by selecting row(s) on the table and choosing “Open Selected” at the top. All newly opened assets will appear as new tabs across the top of the panel.
All Assets in your account must be uploaded into an Asset Folder. You may choose to add Assets to an existing Asset Folder, or create a new Asset Folder. Asset Folders help to organize assets by keeping like ones in the same folder, while allowing users to expand on those over time.
Fields that describe an Asset for easy organization and compliance for non-shared assets. Some Asset Properties are assigned at the Asset Folder level and inherited by all of the Assets within that folder and some Asset Properties are set directly at the Asset level. Asset Properties that can be set at the Asset level include Asset Name, Asset file format, size, version, and failover. Asset Properties that are set at the Asset Folder level include Folder name, Project, and Role. Keywords are Asset Properties that can be set at both the Asset level and the Asset Folder level.
The Creative section encompases anything that is required to build digital display ads or “Creatives.”
CREATIVE APPLICATION - ITERATOR
Used to make multiple copies of a Creative with changes to a few elements. Example: multiple copies of a Creative updating Button Color or Copy.
CREATIVE APPLICATION - REPLICATOR
Mass edit or create multiple creatives at the same time with the ability to update any assets or text assets, but not position or size.
CREATIVE APPLICATION - RESIZER
Used to make multiple sizes of a creative using templates to update the placement of Elements within the selected size(s).
CREATIVE APPLICATION - TRANSLATOR
Used to trade in supplied copy, in order to produce alternative creative in additional languages, for specialized placements. Copy is based in your account Translation Library.
Any Creative can be turned into a Creative Template for future use. This can help a user either Build creatives from scratch, or create Resizes of a common Creative layout.
Type of Creative being built/served. Different types of Creatives may or may not be eligible for certain traffic, depending on what Placement is being used.
CUSTOM HTML5 ASSET
This is an option in the system that allows developers to create any sort of widget or functionality that is needed within a creative. It allows you the flexibility to have any feature within your creative until a new standard widget is added into the Element Library.
Connection between the Creative and a catalog added to the RevJet account. Example: specific columns from a catalog will be imported at the time the creative is served to show the audience an item they have viewed.
All assets within the system must be assigned a specific element role to give it meaning within a creative. Elements describe the purpose of the asset and give it an identity (e.g. Background, Headline (primary), Button, Logo, etc.).
This appears in the Creative Builder, but it takes you to the Asset Cloud Popup to select an image if you have chosen an Element that requires an image. Depending what Role you choose in this panel, the Asset Cloud Popup will only show you assets that are allowed to be in that Role.
Failovers are important for any assets with animation. Many publishers have a maximum time limit or loops for animations, so it is important to have still versions of all animated assets. Animated GIF’s and Flash assets are good examples of files that need to have a stationary failover file. The system will automatically generate a failover for your assets, but you will also be able to upload your own failover file if you choose.
Tool within Builder that allows a user to build, apply, and update how a creative is viewed by different audiences. There is a popup tool for applying Personalization Sets, and an In Builder tool that applies all versions of the Creative to be viewed in the canvas to allow for updates.
UI that allows user to view animation and interactions within a Creative.
UI that allows users to preview a Creative before going live. Preview Center also lets you send a link to other users and contacts of the system to view as well.
Roles are how you would categorize your assets when using the Creative Builder. The Assets you upload into an Asset Folder must all be allowed to act as the same roles. For example, you may have an image uploaded as an Asset, which could be used as a “Background” or a “Graphic (Primary)” in a creative, based on how it is sized. All other assets within this folder will need to fall into these two selected Roles, so uploading assets that can only be used as a different Role (e.g. Button) would not be allowed. Roles help organize and grow Asset Folders in a way that encourages iteration and testing.
Helps determine where a Creative is in its live cycle. Draft Creatives are not fully ready and are not eligible to be added to an Optimization Group. Ready means ready to go live, but have never been so. Live means the Creative is currently running in an Optimization Group, but it does not guarantee that it is being served (which it will not be if the Optimization Group is not receiving traffic). Removed means the Creative has been live, but was removed from traffic and is no longer Live. Archived Creatives are generally at the end of their usefulness and are filtered out of most lists.
Simple assets are generic image files like jpg, png, and gif. These assets are uploaded and require access to a raw file to be updated.
UI used to open, edit and view Social Creatives within the system.
SOCIAL BULK BUILDER
Building tool for Social Creatives.
May also be called “Native”. A Creative that is made up of pre-selected elements and is formatted and served by a 3rd party. The image used within a Social Creative can be either an Asset or a Standard Creative within the system. Example: Facebook, Pinterest, Outbrain, Twitter ads.
Sophisticated assets include HTML5 that are zip uploads and may contain several different assets plus code that must be parsed. Any of the assets within this file can be changed and the code can be updated within the Asset UI.
Saved words and phrases that can be used and re-used in the system. Text Assets can have associated translations, which is important functionality for using the Translator. You can also use text assets as a way to approve copy for your creatives.
TEXT ASSET CLOUD POPUP
Text Asset Cloud popup is very similar to the Asset Cloud Popup, but it applies to text assets instead of image. This popup organizes text assets into a table instead of rows of thumbnails.
Set of targeting rules that constitute a change for an Asset within a Creative for a specific Audience. Each row within a Personalization set creates a new variant.
Creative made of video and Audio clips using the Video Builder.
Ad Ops can test the functionality and Landing Pages for a Creative in QA Center before or after it goes live.
In QA Center a user can choose to “Flag”, “OK”, or do nothing to a Creative’s QA Status. At this time, a Creative is not required to have an "OK" QA Status before it is Eligible for traffic.